London 2012: there is of course one event which springs to mind when we think about this city and the year we’re in, but there is also another significant event happening in London right now, one which is very important for the digital and media arts world. It is the year that Watermans Arts Centre is holding the International Festival of Digital Art 2012.
As well as showcasing an array of digital art by internationally renowned artists, the programme also offers the opportunity for members of the public to get involved in discussions around themes that the Festival touches on through the seminar series accompanying the shows. These are in collaboration with Goldsmiths, University of London. Nearly three months in, the Festival has launched two exciting shows,Cymatics by Suguru Goto and UNITY by One-Room Shack Collective.
The first show, Cymatics, is a kinetic sound and sculpture installation that expresses Goto’s vision of nature. To enter it, the audience step through a door into a boxed, dark room within which they are presented with a touch screen interface, a shallow metal tank holding water and a screen showing a video feed of the water in the tank. The piece invites the audience to move the water in the tank by manipulating sound waves via an interactive screen. The result of the interaction is a stunning variety of geometric shapes, demonstrating the distortion that sound waves can have on a substance. This occurrence reveals the bridge between technology and nature, which fits into Goto’s re-occurring theme within his work of the relationship between man and machine.
The seminar which coincided with the show, Interactivity and Audience Engagement, was chaired by Régine Debatty and featured on the panel Tine Bech, Graeme Crowley and Tom Keene, all who which explore audience engagement in different ways within their work. Tine Bech is a visual artist and researcher whose installations invite audiences to engage in playful interactions, from chasing a motion reactive spotlight in Catch Me Nowto sound triggering shoes in Mememe. Tom Keene is an artist technologist whose focus intersects participation, communication and technology. His work is multidisciplinary, investigating the way we communicate, mediated by technology. His practice is diverse, from exploring the potential relationships between networked everyday objects in Aristotles Office to inviting a community to comment on their local issues through signs in Sign X Here. Graeme Crowley is a designer and artist who has created installations for prominent public areas, including The Wall of Light, commissioned by Arrowcroft Plc for the centre of Coventry and Spiral/Bloom commissioned for a hospital in Rochford by the NHS.
I found the juxtaposition of these three practitioners very interesting as each of them explore the interaction between audience and technology in varying ways. Bech’s work is very tactile and sculptural, almost making people forget the technology behind it. She likes to look at technology as something we can mould and which can be used to explore the wider issues which art can bring up, rather than just focussing on the tech itself and how ‘shiny’ (to use her own term) it is. In contrast to this, within Keene’s practice technology feels very prominent, visually as well as conceptually. Crowley’s focus is different again as it mostly operates within the commercial sphere. It therefore is produced for greater public consumption and needs to withstand being a permanent exhibit, becoming part of the architecture it is planted on rather than something which is temporary. The talks given by each panel member and discussions which accompanied them were all diverse and brought up interesting points around the idea of audience engagement and interactivity. Members of the audience entered into these discussions with ease, creating an open dialogue which itself was participatory and engaging.
UNITY, by One Room Shack is the current exhibit as part of the International Festival of Digital Art 2012, bringing a piece of work to the gallery which aims to embody the Olympic spirit, visually as well as conceptually.
Design for Unity
The installation takes the form of a transparent maze, angular in its structure and illuminated with different coloured LED lights in each section. Each illuminated section of the structure forms a different letter, all together spelling the word ‘unity’. As the audience navigate their way through the installation, their movement is picked up by motion sensors, triggering the LEDs at each point to turn on. These each represent a particular colour of the Olympic rings.
The ideologies of the Olympic Games linked with an immersive space explores the value of ‘being together’, something which the African humanist philosophy Ubuntu also speaks about.
UNITY is effective in exploring the theoretical concepts embedded within it through a playful and simple interactive structure. As an individual you step from section to section with the different groups of LEDs individually illuminating you as you go through the work. When a group of people interact with the piece at the same time however, the piece lights up as a whole, echoing the values of being together that UNITY invites us to explore. It is through enabling this experience, that the work celebrates and explores human connections.
Entry to One Room Shack’s Unity from the U
I do find it interesting how the piece has such a strong stance towards the more idealistic ideologies of the Olympics, especially when taking into account the anti Olympics sentiment present in London. The event does bring people together, but unfortunately as we’ve seen in East London and also at previous Olympic locations across the globe, they also have the ability to put local communities at risk through rising rents and eviction . UNITY looks at ‘…understanding the implication of UNITY on humanism in a neo-liberal world where hyper-capitalism and love of excess trump compassion and selflessness.’  but in reality, the Olympics have unfortunately become something which arguably embody these traits. This said, I do think that UNITY is an incredibly beautiful piece in its visual execution and that its interaction compliments the theoretical idea which it is looking to address.
I look forward to the remainder of the International Festival of Digital Art 2012 and the eclectic ideas within media and digital art which the programme explores. I interviewed Irini Papadimitriou, Head of New Media Arts Development at Watermans, about the Festival:
Emilie Giles: First of all, can you tell us what the premise is behind the International Festival of Digital Art 2012?
Irini Papadimitriou: The idea behind the Festival started from a decision to develop a series of shows that could form a discussion rather than being one-off exhibitions and help engage more people in the programme. In the last year we have been focusing more in participatory and/or interactive installations so I thought it’d be interesting to dedicate this project and discussions in exploring more ideas behind media artworks that invite audience engagement as a way of understanding our work in the past year.
Since this was going to take place in 2012 we felt it would be necessary to open this up to international artists so this is how the open call for submissions came up last year. We received so many great proposals it’s been very hard to reach the final selection, but at the same time the opportunity of having a year-long festival meant we could involve as many people as possible and hear many voices not only through the exhibitions (this is just one part of the Festival) but also with other parallel events such as the discussions, presentations of work in progress by younger artists and students, the publication, a Dorkboat (coming up in June with Alan Turing celebrations), as well as collaborations with other organisations or artists’ networks and online.
EG: Touching on your last answer, the Festival has a clear aim then to engage people in discussion rather than just being viewers of a show. Do you think that within media and digital art there is a particular need for this approach?
IP: I think that hearing people’s thoughts and responses and enabling discussion is important for all exhibitions and art events but specifically for the Festival (since the aim is to question & explore audience participation). It was very relevant to hear ideas and views from other artists, technologists, practitioners etc but also audiences, rather than just the participating artists.
Also, and this is my view, I think as media and digital art use technologies that many of us are not particularly familiar with or if we use technologies it will be most probably as consumers, it’s important to talk about and discuss the process (as well as impact of technologies) both for the artists as well as for audiences.
EG: The themes chosen for the programme are diverse and each relevant to media and digital art in their own way. What are the reasons for each focus and why?
IP: The themes explored in the Festival result mainly from the selected proposals and discussions with the artists. There were so many things to talk about so having these themes was a way to start from somewhere and help understand better the installations shown throughout the year. The seminars that we are organising are an opportunity for the artists to talk about their work and share their ideas with both audiences but also with other artists invited to take part in the panels. It is also a way of discussing these themes and presenting other work that raises similar issues. The seminars are shaped around the themes such as perception and magic in digital art, sound and gesture, geographies, virtual spaces as artistic mediums and of course participation and interaction. We are currently working on a publication with Leonardo Electronic Almanac which will be coming out in the next couple of months and will include essays from artists, academics and students as well as interviews with the artists behind the selected proposals. Again the catalogue has the Festival themes as a starting point but we tried to combine different content and ways of communicating these.
EG: How do the pieces featured in the exhibition question audience engagement, participation and accessibility ?
IP: The artists presenting work are exploring participation and audience engagement in different ways and I think we will have also interesting outcomes from the seminars and the publication which will allow us to explore these ideas further.
In the current installation, UNITY, One Room Shack collective are using the playful structure of a maze (in the form of the word UNITY with each letter lighting up in the colours of the Olympic rings) inviting people to walk inside to reflect and draw upon the complex nature of human reality and ‘difficult’ aspects of human existence.
Michele Barker and Anna Munster who will be showing HokusPokus later on are interested in exploring how we perceive actively in relation to our environment, how we see, what we see and how this makes us ‘interact’. HokusPokus inspired from neuroscience examines illusionistic and performative aspects of magic to explore human perception, movement and senses. The tricks shown in HokusPokus have not been digitally manipulated; they will unfold temporally and spatially, amplifying and intensifying aspects of close-up magic such as the flourish and sleight of hand.
The Festival will close with an installation by American artist Joseph Farbrook, Strata-Caster, which was created in Second Life mirroring the physical world, exploring positions of power, ownership, identity and drawing parallels between virtual and physical worlds. An interesting and important part of the installation is the use of a wheelchair by visitors to enter and navigate Strata-Caster.
EG: How have the 2012 Olympic and Paralympic Games inspired the Watermans International Festival of Digital Art?
IP: As we are trying to explore what participation is we thought it would be an interesting link (rather than inspiration) between the Festival and the Games/Cultural Olympiad since they are meant to symbolise, promote and inspire values like creativity, collaboration, participation, engagement etc. The Festival isn’t about the Olympics and participating artists didn’t have to propose work that linked to the Games, but we did receive many proposals that reflected on the Games, what they represent and the meaning of participation, so some of these proposals are being shown as part of the Festival, such as One Room Shack’s UNITY and Gail Pearce’s Going with the Flow.
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 Press release for UNITY – One Room Shack