Valuing people is a core property of wealth creation, wealth creation can be positively bound into communities. We can’t afford not to be involved in digital creativity because it explores areas of social space that are entwined with intrinsic cultural and economic value.
The point of entry has become ubiquitous, we are everywhere, they are everywhere – I am over there and here too. Marshall McLuhan, the Canadian media theorist gave us ‘emotional extension in electronic space’ 1before we came up with the clumsy and often misunderstood paradigm of ‘post-digital’ – a way to describe a circularity and return to being human that accepts the intersubjectivity and convergence we feel with other people and technology.
It is this corporeal and algorithmic unification and association that Furtherfield grasps; sometimes like harsh high summer nettles on uncovered hands, gathered as ingredients for a convivial soup. Not afraid to be stung or to make the soup, even though after 22 years of foraging you are not now the only voice or flag raised at the intersections of art, technology and social change. The mission is always different and always the same. This then is my provocation to you.
The case for digital creativity has grown. Why is that? Because there is deep unrest and even malevolence in electronic spaces and at their corporeal nodes. “The creative adult is the child who has survived,” says Ursula K. Le Guin.
As creative people engaged in the field we are with agency and in turn create agency; we gladly pick up refurbished laptops, remixed maps and fragmented tweets. Our fieldwork means we are in the river, standing watching by the shore, and holding up a mirror in the lobby of the hotel. We facilitate others, not just ourselves, we do it with others. Artistic people are children and not confined or restrained by common sense orders from the immaterial elite – some are pointed, focused and ready to enter the field, others are yet to claim their agency, and even more have yet to experience due North and due South. We can provide the co-ordinates, the beginning of the map and the line of sight. Artists in the future will become agents of change and observers of truth in a familiar return to base. And so we are not given to the idea, in the field, of carrying out instrumental command and we caution ourselves against suggesting this to others.
In a hotel in Sweden we listened as the French Philosopher, Bernard Stiegler brought attention to our attention. In clipped and someway jarred English, he opened up the vast chasm and problem of attention as the fundamental commodity of our age (emotionally extended, post-digital etc). His references to ‘techne’ willfully conjured up derivations from Greek – craftsmanship, craft and art. We are crafting the digital to draw attention to ourselves and our products. We are becoming products, through a process of digital reification. Lukács describes reification ‘as a relation between people that has taken on the character of a thing’2. So, while humans and machines merge evermore, we understand that the end-point of creative processes is not to make attention-seeking people become products and things, it is to diversify our subjectivities and illuminate the way forward for all.
The agency of artists has been a key factor in the development of the Furtherfield’s mission in its first two decades. This agency broadly disseminates to artists networks, activism, societal change, environmentalism, localism, global affairs and more recently emerging technologies such as blockchains. Within an unfolding world political landscape, these areas of interest show greater convergence and potential as moments of reflection become more important in the reified world of products. Our role is to be that reflective space for 360 degree scanning and to hold digital time up in the chain.
Our future mission grounds us on our locus in order to do this, while maintaining our global reach. We are passionate and committed to multiple points of entry, bringing in consenting and diverging voices. The ‘commons’ to us is a real thing, worth our energy and stewardship the point at which people do touch each other and listen.
We know that technology will not save us and furthermore we propose that this is not the right question. In working in partnership with academics, businesses and other institutions we are always asking ourselves where progressive change can come from, in a series of open dialectical spaces. Finsbury Park offers us a node in which to conduct business and make new wealth – cultural, social and economic capital. The predication of wealth creation on technology alone is too simplistic when a multitude of tools are needed. Our approach to the idea of the ‘commons’ is to use old and new tools and ways of getting things done together..
As McLuhan says: “Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don’t really have any rights left. Leasing our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation, or like giving the earth’s atmosphere to a company as a monopoly.” (from Understanding Media, 1964.)
We are not isolated from the huge pressures of the global economy, when advancements outstrip the ethics and the algorithms that come to define new normative patterns and processes. The role of digital creativity and artists is now fully emerging as one that reconnects them and us back into the critical space that Goya, Galas and others occupied. So, we can hold up time and re-enter it at a different point. Yes, Furtherfield offers time travel!
The disruptive power of technology is evident in its ability to unhinge and even eliminate existing businesses, local centres and distribution methods. This is not new, just as McLuhan defined electronic extension in the 1960s, Clayton Christensen defined ‘Disruptive Innovation’ in his book The Innovator’s Dilemma in 1997. However, digitally disruptive business models such as Uber are now mainstreamed and fast-tracked into our everyday experiences. With the advance in real time data and algorithms these disruptions can have a dramatic effect in social and economic terms. We are faced with a shift in the language from the progressive and anti-establishment power of Punk and music culture; into the realms of digitally distributed start-ups, iterative technologies and remix culture.
It is time to invent another future, lest we will become the disrupted and not the disruptors.
Image credit: Museum of Contemporary Commodities by Paula Crutchlow at Furtherfield 2016