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Visit People's Park Plinth

Offline is the New Luxury

DOWNLOAD PRESS RELEASE (.pdf)

For her exhibition at Furtherfield Gallery, Alison Ballard presents Offline Is The New Luxury a collection of works exploring our relationship with technology and the Internet. When daily encounters are increasingly mediated by online technology, how is this affecting our experience of live-ness, presence, and time?

With live streaming, instant replays and video chat technologies, concepts of time, space, and distance, are changing. We ‘hang out’ together online, we ‘live chat’ with computer algorithms, watch cat videos over and over again and share world political events as they happen, ‘in real time’. Contemporary Western culture has become now-centric. Social media offers more ways than ever to ‘go live’ meaning we no longer have to share our experiences with others in the past tense (a photograph we took on holiday or a video of the event we attended last week). Instead, we share our every moment instantaneously in a continuously unfolding now.

The Narrator Is Present is an audio work with narrative ambiguity and a sinister underbelly. How can we distinguish fictional narrative from truth among the multitude of disembodied voices on the Internet? Who is it that is speaking to us and what do they want? Existing simultaneously in Furtherfield Gallery and online, the work also explores the dualistic experiences of the virtual and the physical, and the ways in which these two spaces contribute to a single reality.

In Live Stream of Consciousness Ballard asks; can the Internet be good for our health? Spending time in parks can improve mental and physical wellbeing by relieving stress, reducing depression, improving memory and cognitive function, and boosting creativity. Can the same mental and physical health benefits of visiting a park be achieved via meditation, online? Ballard attempts to find out with this 20-minute seated meditation, originally broadcast as a live stream from Chalkwell Park, Southend-on-Sea, in 2016. By displaying this work inside Furtherfield Gallery, the artist invites us to reflect upon the physical and mental health benefits that Finsbury Park brings to our day-to-day lives.

Through these works and more, Ballard reflects upon the current state of hyper-reality; the context-collapse of the real and unreal, the distinction between what is simulated and what seems ‘real’, and invites us to reconsider our view of reality.

EVENTS AND ONLINE

Online Live Stream of The Narrator Is Present
Available online during gallery opening times, from 6 April
http://bit.ly/2mExQ0v

The Narrator Is Present exists live; in the gallery, and online. Visit Furtherfield Gallery to be physically complicit in the work or watch online to be a distanced voyeur.

Online Exhibition Walkthrough with Ruth Catlow Co-Founder and Co-Director of Furtherfield
Available from 7 April 2017 on Alison Ballard’s YouTube Channel, in 2D video and Google Cardboard via the YouTube App.
http://bit.ly/2mExQ0v

Also available to view in the Gallery. Please ask a member of staff

Everyday Fiction / NetPark
Open Day 11:00 – 16:00, Saturday 15 April 2017
Metal, Chalkwell Hall, Chalkwell Park, Southend-on-Sea, Essex, SS0 8NB

A chance to experience Alison Ballard’s geo-locative audio work Everyday Fiction; a heart-breaking story of loss, grief, and mental illness that explores the ambiguity between reality and fiction that we encounter in everyday life. Site-Specific to Chalkwell Park, it forges a relationship between the audio, the location, and your presence within it. A moving experience with content that some listeners may find challenging.

Just one of the many app-based experiences on offer as part of NetPark; a collection of site-specific digital artworks commissioned by Metal. Find out more on the NetPark website: http://www.netpark.zone/artist-projects

If you have a smart phone, we recommend downloading the App before your visit and connecting to the free NetPark WiFi upon your arrival, to improve your GPS signal.

Download for Apple iOS: http://apple.co/2moPeWA
Download for Android: http://bit.ly/2mEFuI

Don’t have a smart phone? That’s OK, you can borrow an iPad from Metal on the day, free of charge.

ABOUT THE ARTIST

Alison Ballard explores the ambiguity between fiction and reality, the real and unreal, and the known and the imagined, through temporal works of film, installation, audio, performance, and geo-locative technologies.

Derived from everyday experiences and observations, coupled with an interest in the dislocated relationship of image and sound, and phenomenology, she seeks to produce cross-disciplinary artworks that question our relationships with people, places, and objects, and the shifting meanings of time, presence, and liveness.

Alongside her practice, Alison is Associate Lecturer at Nottingham Trent University and a freelance producer in London and Nottingham. More information can be found on her website: http://alisonballard.com/

ABOUT FURTHERFIELD

Furtherfield was founded in 1997 by artists Marc Garrett and Ruth Catlow. Since then Furtherfield has created online and physical spaces and places for people to come together to address critical questions of art and technology on their own terms.

Furtherfield Gallery
McKenzie Pavilion
Finsbury Park, London, N4 2NQ
Visiting Information

6 PM YOUR LOCAL TIME (6PM YLT) – the UK beta test

Contact: gabrielle@andfestival.org.uk
Hashtag: #6pmuk
Participants:
TBC

VISITING INFORMATION
DOWNLOAD PRESS RELEASE

6PM YLT is a networked, distributed, one night contemporary art event, which takes place simultaneously in different locations, coordinated from one central venue, and documented online via a web application.

Furtherfield is hosting the first UK event, chosen for its history of critical engagement with networked culture.

At 5.30 pm, Domenico Quaranta and Fabio Paris from Link Art Center will talk through their ambitions and inspiration for the project. For the duration of the event, participating venues and their audiences across the UK will be testing the platform by sharing documentation images and videos of their events under the same hashtag, #6pmuk. The audience at Furtherfield will be able to enjoy the live feed from all the locations involved, and to discuss the project with us.

Artists, technologists, network thinkers and makers are invited to join us to learn more about the conceptual framework for 6PM YLT and talk through how it can evolve, in anticipation of its European launch in July. Food and drinks will be available!

6PMYLT is a format conceived by the Link Art Center and developed in collaboration with Abandon Normal Devices (AND) and Gummy Industries. On 22 July 6 PM YOUR LOCAL TIME launches across Europe.

BACKGROUND AND FURTHER INFORMATION

6 PM YOUR LOCAL TIME (6PM YLT) is a networked, distributed, one night contemporary art event taking place simultaneously in different locations, coordinated from one central venue and documented online via a web application. The locations (institutions, non-profit spaces, commercial galleries, artist’s studios) will address their local audience and, through the dedicated web platform, a global audience. While visiting your local 6PM YLT event(s) will allow you to experience a single portion first hand, the only way to get the whole picture will be to access its online documentation: all exhibits will be documented and shared in real time by organizers and audience on the dedicated web platform, thanks to a web application aggregating content from different social platforms.

The lead partner will coordinate the event from one central venue, and will put on display the event itself, screening the live feed from all the locations involved, and eventually making additional documentation available in different ways, ie. arranging video conferences with specific venues, or printing out images in real time and displaying them as a wall installation.

An Open Format

After the launch event, 6PMYLT will become an open format available for anyone to utilise. The lead partners will maintain the platform and support the coordination of events all around the world.

Conceptual Framework

Today, art is mostly experienced through its documentation. Even if globalization made it easier and cheaper to organize exhibitions, ship artworks, invite artists and move audiences to any part of the world, the excess of cultural activity all around the world makes it impossible to be everywhere at the same time. Bits are still faster and cheaper than atoms, and we can enjoy them more comfortably on different devices. The border between first hand and second hand experience, reality and media documentation becomes increasingly blurred, with a profound impact on the way art is produced and documented.

How does it work?

Almost every art-addict is now using social networks like Instagram, Twitter and Facebook to take photographs during art exhibitions and to share them with their contacts. The pictures already have some meta-data that we could use to trace them and to collect them: #hashtags, captions, geographical data, publishing date. By suggesting the use of a given #hashtag to all the organizers and audience participants, we can collect and show all this documentation on a dedicated web platform. Our software will automatically collect all the pictures, tweets, and public Facebook produced about the 6PM YLT event, and will show them in a single gallery.

Partners

6PMYLT is a format conceived by the Link Art Center and developed in collaboration with Abandon Normal Devices (AND) and Gummy Industries.

About Link Art Center

The Link Center for the Arts of the Information Age (Link Art Center) is a no-profit organization promoting artistic research with new technologies and critical reflections on the core issues of the information age: it organizes exhibitions, events, conferences and workshops, publishes books, forges partnerships with private and institutional partners and networks with similar organizations worldwide. More info: www.linkartcenter.eu

About Abandon Normal Devices

Abandon Normal Devices (AND) presents world-class artists at the frontiers of art, digital culture and new cinema. A UK based organisation it is a catalyst for new approaches to art-making and digital invention, commissioning public realm works, exhibitions, research projects and a roaming biennial festival. AND has commissioned work from Carolee Schneeman, Krystoph Wodischko, Gillian Wearing, Phil Collins, Rafael Lozano Hemmer and the Yes Men (to name but a few). More info: www.andfestival.org.uk/

About Gummy Industries

Gummy Industries is an online communication and marketing agency based in Brescia, Italy. Their work ranges from consultancy to design and (web) development. They usually work with medium business and large companies, with a strong focus on the fashion industry. More info: http://gummyindustries.com/

About Furtherfield

Furtherfield was founded by artists Ruth Catlow and Marc Garrett in 1997 and is been sustained by the work of its community; specialist and amateur artists, activists, thinkers, and technologists, who, together cultivate open, critical contexts for making and thinking. Furtherfield is now a dynamic, creative and social nerve centre where upwards of 26,000 contributors worldwide have built a visionary culture around co-creation – swapping and sharing code, music, images, video and ideas. More info: www.furtherfield.org.

Credits

Concept: Fabio Paris
Production: Link Art Center, Brescia, IT
Co-production: Abandon Normal Devices, Manchester, UK
Website and software development: Gummy Industries, Brescia, IT
Funded by: Creative Europe; Art Council England

6PM YOUR LOCAL TIME is realized in the framework of Masters & Servers, a joint project by Aksioma (SI), Drugo more (HR), Abandon Normal Devices (UK), Link Art Center (IT) and d-i-n-a / The Influencers (ES) that was recently awarded with a Creative Europe 2014 – 2020 grant. For 24 months from now, Masters & Servers will explore networked culture in the post-digital age.