The insights of American anarchist ecologist Murray Bookchin, into environmental crisis, hinge on a social conception of ecology that problematises the role of domination in culture. His ideas become increasingly relevant to those working with digital technologies in the post-industrial information age, as big business daily develops new tools and techniques to exploit our sociality across high-speed networks (digital and physical). According to Bookchin our fragile ecological state is bound up with a social pathology. Hierarchical systems and class relationships so thoroughly permeate contemporary human society that the idea of dominating the environment (in order to extract natural resources or to minimise disruption to our daily schedules of work and leisure) seems perfectly natural in spite of the catastrophic consequences for future life on earth (Bookchin 1991). Strategies for economic, technical and social innovation that fixate on establishing ever more efficient and productive systems of control and growth, deployed by fewer, more centralised agents have been shown conclusively to be both unjust and environmentally unsustainable (Jackson 2009). Humanity needs new strategies for social and material renewal and to develop more diverse and lively ecologies of ideas, occupations and values.

In critical media art culture, where artistic and technical cultures intersect, alternative perspectives are emerging in the context of the collapsing natural environment and financial markets; alternatives to those produced (on the one hand) by established ‘high’ art-world markets and institutions and (on the other) the network of ubiquitous user owned devices and corporate social media. The dominating effects of centralised systems are disturbed by more distributed, collaborative forms of creativity. Artists play within and across contemporary networks (digital, social and physical) disrupting business as usual and embedded habits and attitudes of techno-consumerism. Contemporary cultural infrastructures (institutional and technical), their systems and protocols are taken as the materials and context for artistic and social production in the form of critical play, investigation and manipulation.

This essay presents We Won’t Fly for Art, a media art project initiated by artists Marc Garrett and I in April 2009 in which we used online social networks to activate the rhetoric of Gustav Metzger’s earlier protest work Reduce Art Flights (from 2007) in order to reduce art-world-generated carbon emissions... Download full text (pdf- 88Kb) >

Published in PAYING ATTENTION: Towards a Critique of the Attention Economy
Special Issue of CULTURE MACHINE VOL 13 2012 by Patrick Crogan and Samuel Kinsley.