interdisciplinary

A Life in AdWords, Algorithms & Data Exhaust. An interview with Erica Scourti.

Marc Garrett interviews Erica Scourti about her work 'Life in AdWords'. An almost year-long project in which she wrote and emailed a daily diary to her Gmail account and performed to a webcam, lists of suggested keywords linking to clusters of relevant ads, making visible the way we and our personal information are the product in the 'free' internet economy. Erica Scourti’s work addresses the mediation of personal and collective experience through language and technology in the net-worked regime of contemporary culture.