When looking at the many artistic projects focused on how and why we use the internet, it’s easy to find yourself lost in a field which doesn’t show obvious, strong ties with what we normally know as “traditional art history”. This is due to historical and social reasons that emerged between the 80s, 90s and early 2000. These artists were at the vanguard of art culture and pushed at the edges of what art could be, whilst living in a post-punk and postmodernist era, and on tip of this, the arrival of the Internet in 94 changed everything. Many artists took on the challenge of what the Internet offered the world creatively, and explored it not merely as a marketing tool or a place to upload images and videos, but as a medium in its own right, inventing new technically informed, artistic tools and also building grass root led, networked art groups with new infrastructures as cultural platforms. Turning away from anything relating to the mainstream art world and what was seen as outmoded and tired traditions.
In the last decade, we’ve seen the expansion of the Internet and its use by younger generations where the medium is no longer something you exploit to change the culture, but more to integrate in traditional terms, canonical contexts.However, artist Jan Robert Leegte (born in 1973) is a very important figure to reflect upon, in order to understand this transition; while other artists of his generation were taking the internet for a non-hierarchical distributed system, he chose to explore it from a classical studies background that forged the cardinal points of his artistic research. He reflects an Internet art influenced practice which not only exists online but also in physical space. In fact, we can safely say he can be considered as one of the first Post-Internet artists. This makes him a pivotal figure in this historical segment and it’s under this light that one must visit the online exhibition On Digital Materiality (Carroll / Fletcher Onscreen, 3 August-12 September 2016). It’s a retrospective show presenting some of the most important and representative works of the Dutch artist, who wrote for the occasion an essay in which describes some of the most important aspects of his work.
Leegte says, the “materials I first used were basic HTML objects, buttons, scrollbars, frame borders, table borders, and also plain color fields and found images. I questioned what it was that rendered this practice similar to making installations rather than collages. At first it was the simulacrum of real world interactive elements (buttons, window frames, etc.). The operating system extended this haptic strategy with traditional paper-based forms, like check boxes, text fields, lists, etc, and, along with the form elements and the interactive document, led to an ecosystem of fake 3D, interactive objects.”
The work fluctuates between working on the surface and thinking in three dimensions. The same difference can be found with his use of Photoshop and HTML. If in the former case an image editing software operates directly on the final result, for the latter there is the need to know how to write code while at the same time imagine what the potential results will bring via its translation in the public space, the internet. In this sense, we do not hesitate to define Leegte as an artist who studies and uses the tools of the sculptor; he wonders how to place objects in the space, he feels the problem of contextualising a work in relation to a public and physical environment.
The perception of a substantial difference between surface and space is also proven with his interest in the basic elements of composing the digital interface (scrollbars, mouse pointers, etc). His research examines the artificial environment built by Microsoft and Apple designers. The colours and the shapes were designed to not be perceived as evident mediating agents between the user and the content – in this sense, it is interesting to note that Microsoft has often chosen a minimalist style (shades of grey, square shapes) while with Apple systems the style is usually more exuberant.
However, we should not look at the former as a less culturally relevant product. In the same way, we should not take the white cube exhibition space as a synonym of neutrality (unless we want to think that the whiteness and emptiness stay for an objectivity). This is an aspect that the artist does not seem to detect (in the text, he writes that he “preferred the aesthetics of the Windows classic interface design because of its minimalistic design – no rounded corners and ribbings like the OS 9 design, but simple beveled grey rectangles and a button object was merely a highlight and a shadow, nothing more”).
The artist reflected on how specific design elements may in some sense be preserved, as reflections and products of a particular aesthetic and cultural taste: “In Memory of New Materials Gone” (2014) is a work made by a print of the OS9 scrollbar placed in a transparent case in the same way you would do with an object no longer fashionable. This project and all the other works belonging to The Scrollbar Composition Series programmatically address the perception of virtually anonymous and transparent objects on the screen in a three-dimensional space. In a situation where their significance must be noticed; it’s the artist himself who begs to not see in this a disruptive act, an action that reveals the subtle ways in which they influence us. It is, however (but not “in opposition to”), a reflection on the artist’s activity; as we previously noted, these works are shown on the internet in the same manner in which they would be set up in a gallery space.
Perhaps, the highest point of the artist’s reflection on the differences you meet working on a surface or in three dimensions is The Photoshop Marquee Selection Series. “Random Selection in Random Image” (2012), in which a randomly generated selection marquee is shown within an image randomly obtained from the net. It is the most important work of this series because it opens three-dimensional gaps which have been created sculpturally in two-dimensional images – a dynamic that has echoes of “Scrollbar Composition” (2000), in which the Web browser’s monodimensional space is broken down and reassembled in many windows, many independent spaces sharing only the mathematical material they are made of.
The works featured in this exhibition are related to questions that go beyond the historical and cultural contingency in which they have been created. This makes many of them feel very much alive even 20 years after their creation (a novelty in digital art, I would say). This allows a healthy dialogue between different generations of artists to exist as common ground. It also engages art experts who want to be introduced to artistic issues linked to the internet. It is a dynamic that makes this exhibition a special opportunity for us all to relook at this so-called digital culture and its traditional and non-traditional art theories and its practice under a peculiar and exciting light.
On Digital Materiality – an Internet exhibition is online at Carroll / Fletcher Onscreen until 12 September 2016