Concerted public relations campaigning that creates the impression of grass-roots concern and action on a political or commercial matter.
More Information: http://www.savetheinternet.com/=faq
Comment: Found in the FAQs of the Net Neutrality website with reference to "Hands off the Internet". This well funded campaign by the telephone and cable companies is run "to confuse the issue and give the appearance of grassroots support" to proposed changes in US law that will favour a more proprietary internet.
