Promoting or 'selling' an audience on a concept/product in nascent (possibly premature) stages in order to create popular sentiment & hype about A given idea, product, or action.
Alpha Revisionism
By Patrick Lichty - 05/02/2004
Promoting or 'selling' an audience on a concept/product in nascent (possibly premature) stages in order to create popular sentiment & hype about A given idea, product, or action.