As Managing Director and a Soda founder Fiddian has steered Soda's evolution over the years and his roles now include new business, creative project development, operations and business planning. Preceding Soda, Fiddian's activities have reflected a synthesis of fine art, technology and business. Fiddian is currently researching and developing the use of physical computing in his installations and performance art works. This body of work is the subject of a PhD he is currently undertaking with SMARTlab at UEL.
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Neurotic
2008 Furtherfield.org.